méta
from Greek meta (prep.): higher than, transcending,
overarching, dealing with the most fundamental matters of.
FREN

WHO WE ARE

META is a consulting firm specialized in urban dynamics which conducts studies on issues related to the transformation of urban spaces with a sustainable urban perspective.

The field of Spatial Development faces challenges particularly in a context of social, political, economic, cultural and environmental mutations, which forces it to adapt to new needs, new demands and new realities. The constraints witnessed with climate change and cities’ ecological footprint compell urban projects to adapt to these new variables.

META positions itself as a privileged stakeholder in sustainable urban development. Its bottom-up approach integrates all the parameters of an urban area; its history, its characteristics, its representations and all the dynamics that characterize it. The "bottom-up" approach is aimed to adapt the project to the environment and urban dynamics. META offers an original approach to urban planning. We innovate, by considering the citizen (actor / user) as being at the core of urban production. This is made possible while combining extensive research of past and present dynamics, alongside a vision of a transformed urban space. The research is enabled by involving stakeholders / users, which are at the core of an urban project, and by creating a neutral and objective perspective. This method helps the analysis of a population’ real needs while pinning the areas of uncertainty. Ultimately, the latter analysis serves as a platform and a strong starting point, on which our customers can rely.

Activities related to urban dynamics put the human factors at the center of the production and the citizen (actor / user) at the center of its environmental transformation.

BACKGROUND

How did the idea of META emerge?

The foundation of META stems from a series of observations and discussions around the concept of sustainability and its application in urban projects.

One of the findings - beyond environmental and economic aspects - is the difficulty of urban projects to break through the scrutiny of social demands. Unfortunately, many urban projects do not succeed due to a lack of strong popular support, which very often results in a mismatch between the essence of the project and the social expectations.

The idea behind the creation of META is to propose an upstream thinking of projects.

Furthermore, the implications of social issues are studied with an in-depth analysis of urban dynamics in each and every spatial transformation. This analysis results in a series of potential plans with key tools that helps guide decision makers and professional planners throughout the process.

TEAM

André Tala Soupgui

The Director of META, André TALA SOUPGUI, holds a Master’s in Political Science from the Université Libre de Bruxelles (ULB), which he complemented with a Master’s in Public Management at the University of Geneva, as well as with a Master’s of Advanced Studies (MAS) in Sustainable Urban Planning at the University of Lausanne.

During his training, André TALA SOUPGUI presented two disserations on:

  • The New Generation of the Economic Partnership Agreements between the EU and ACP (African, Caribbean and Pacific) countries through the prism of the WTO (world trade organization)
  • The Theme of diversity in sustainable urban projects through the study of the correlation between functional diversity and social diversity in the contemporary city.

He is equiped with a wide range of knowledge pertaining to various methodological tools used in social sciences, such as survey designs, processing of statistical data, qualitative interviews and observations, as well as strong skills in project management.

André TALA SOUPGUI also gained extensive experience in methodological support and strategic advice, which he conducted for a number of international, governmental and non-governmental organizations, and as a consultant for the International Telecommunication Union (ITU), CEADEPE SWITZERLAND and the ICV (humanitarian assistance and sustainable development).

Additionally, André TALA SOUPGUI contributes to projects related to intergenerational discussions with respect to social, functional diversity in a housing cooperative in Geneva. In this respect, he offers a practical and strong vision of social and political actions with a focus on the analysis and management of complex projects.

VISION

META is a consulting firm specialized in Urban Dynamics, which conducts studies on the issues of Urban Space Transformation with a sustainable urban perspective. The Corporate Social Responsibility of META revolves around its unconditional commitment to support sustainable territorial development.

With :

  • Rigorous studies of urban dynamics
  • Studies of socio-economic trends in the market (housing, services and land) for public institutions, developers, architects / planners, lawyers firms, Consulting agencies...
  • Studies of urban production, trends and needs in housing and urban activities
  • Sociological studies of urban projects
  • Socio-political support to sustainable neighborhoods
  • Prospective Studies
  • Assistance in the management of urban projects (multidisciplinary)

ETHICS

META is based on values such as loyalty, integrity, transparency, honesty and respect to provide its customers with the highest quality.

In addition, we pay special attention to their needs, while providing economical and reliable solutions that facilitate decision making.

Our commitment vis-�-vis our customers is to provide quality service and customized solutions in the framework of environmental standards.

META highly benefits from the expertise of its international team while being implemented in a Swiss environment.

SERVICES

Urban sociology

META conducts analysis, relied on serious diagnosis, on issues related to social sustainability in urban morphological changes. Its analysis is evaluated and planned according to major 5 dimensions, while placing the people at the center of the urban production.

The five dimensions considered are:

  • History : each area has its own history that evolves with time. The transformation of a given site must take into account the dynamics of its history as well as its characteristics.
  • Sociodemographics : the issues of diversity, whether social or functional, are discussed in depth. In order to establish the proper identity of a given perimeter, it is essential to fully comprenhend past and present functions and uses prior to projecting the future. Social and demographic dynamics, specific to a given area, contain important information, which need to be identify and contextualized.
  • Policy : the analysis of political dynamics specific to the urban space. Examining policies and political structures according to the level of local governance enables the foundation for groundwork and various participation models.
  • Economy : the study of economic dynamics provides an accurate grid for reading past, present and potential future activities. This offers vast potential in terms of functional diversity.
  • Ecological : the research on the history of the ecological footprint of the area aims to develop the understanding of inherent dynamics in terms of environmental issues. As a result, projects, such as reforestation (if necessary), would be suggested according to a precise diagnosis.

The "bottom-up" idea, which is based on urban dynamics is also used in order to implement projects throughout the perimeter.

SERVICES

Environmental Analysis

The environmental analysis, which is based on the study of urban dynamics, anchors the project in a human dimension.This analysis attempts to provide answers concerning territorial development prospects according to environmental requests from the local population.

At the same time, it provides tools for decision making processes with respect to actions that must be taken regarding sustainable urban development.

Finally, the novel perspective suggested by this analysis explores opportunities and constraints dictated by the natural resources within the defined perimeter and therefore allows a real opportunity to make concrete proposals for the urban development.

The environmental analysis, presented above, cannot be substituted for an in-depth study on environmental impacts. However, it is a strong tool that can support decisions, in terms of environmental issues in urban planning, when seizable opportunities rise (the desired landscape, the issues of natural resources with their consumption and rivalry).

SERVICES

Participatory approaches

Methods of participation, elaboration, implementation and monitoring.

META organizes and assists you in elaborating, implementating and monitoring the participatory approaches according to the future of the advocated site. The quest for a shared and agreed solution between the various territorial stakeholders is the key to sustainable urban development.

For several years, public authorities and decision makers have been questioning the need for recognition and popular legitimacy for their accomplished projects. This search for legitimacy, is even more tackled, in a context where several projects are unsuccessful due to lack of public support.

The "bottom-up" approach coupled with a "top-down" approach, developed by META, has the particularity to bring all involved stakeholders in urban development towards a common goal in a form of partnership. Furthermore, throughout its ongoing search for performance and consistency, META has also developed and tested approaches and tools to promote the emergence of collaborative solutions acceptable for all the stakeholders.

CONTACTS

Where ?

Google Map

SWISS MAD

Cabinet META Conseils Sàrl
Swiss consulting firm
in urban dynamics
& sustainable urban planning
Rue Joseph-Girard 18
CH-1227 Carouge/GE

Phone

[+41] 78 907 10 00

Online

Access

Tram Tram 12
Stop Ancienne